The White Briefs

The White Briefs was launched during Paris fashion week in October 2009. The company started as an antithesis of the enormously marketing-driven underwear business. The White Briefs wanted to create underwear that is good for the environment and for the people who are going to wear them. Working with a GOTS certified producer in Europe ensures not only organic products but also the ethical values that are equally important for The White Briefs.